Skip to main navigation
Skip to search
Skip to main content
Hong Kong Baptist University Home
Help & FAQ
Home
Scholars
Departments / Units
Research Output
Projects / Grants
Prizes / Awards
Activities
Press/Media
Student theses
Datasets
Search by expertise, name or affiliation
Information Content of Television Advertising in China
Kara Chan
*
*
Corresponding author for this work
Department of Communication Studies
Research output
:
Contribution to journal
›
Journal article
›
peer-review
16
Citations (Scopus)
73
Downloads (Pure)
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'Information Content of Television Advertising in China'. Together they form a unique fingerprint.
Sort by:
Weight
Alphabetically
Business & Economics
Television Advertising
100%
Information Content
77%
Television Commercials
72%
China
38%
Broadcast
29%
Cigarettes
28%
Durables
26%
Evaluation Criteria
26%
Content Analysis
21%
Drugs
20%
Performance
9%
Social Sciences
information content
96%
television commercials
70%
television
63%
China
45%
broadcast
26%
content analysis
18%
drug
17%
performance
11%
evaluation
11%
time
8%
Engineering & Materials Science
Television
81%
Marketing
72%