@inbook{44996e75f9b34805a803fb4eecaa9e7e,
title = "Influence and Impact: Navigating the Influencer Economy from a Brand Management Perspective",
author = "Hung, \{Kineta H\} and Jisu Huh",
year = "2026",
month = may,
day = "22",
language = "English",
isbn = "9781032830070",
series = "Routledge Companions in Marketing, Advertising and Communication",
publisher = "Routledge (Taylor \& Francis Group)",
editor = "Borchers, \{Nils S\} and Wellman, \{Mariah L.\} and Liselot Hudders",
booktitle = "The Routledge Companion to Social Media Influencers",
edition = "1st",
}