Industry Partner Engagement in Work-Integrated Learning in Hong Kong: Factors in Decision-Making and Quality of Experience

Many vocational education and training programs solicit support from industry in providing workplace exposure and experiential learning opportunities. However, low industry motivation to participate has sometimes posed a problem for work-integrated learning initiatives. The purpose of the study is to examine what motivates companies to participate as an industry partner for a vocational education and training program, as well as considerations and concerns in making decisions about industry partnership. A qualitative interview study (face-to-face and online) was conducted in March to July 2023 among 15 current and potential industry partners. They were asked about their perceived critical factors for success of the program. For those who were on board as industry partners, they were asked about their partnership experience and suggested possible ways to strengthen the partnership relationship. The main motivations and perceived benefits of serving as industry partners were attracting talent, giving back to society, enhancing company reputation, and promoting corporate learning. Other considerations that affected the decision to participate included the reputation of the educational institutions, existing partners, level of commitment, and how much of a contribution the partner could make. Factors that partners saw as critical for successful partnership included a dedicated management team and clear division of labor, resources, mentor preparedness, student interest, and visibility of program performance. Measures of the programs’ success include talent development, quality and quantity of the graduates, and feedback from various stakeholders. Based on the findings, ten recommendations were proposed, such as enhancing program publicity, developing advocates, and making the right sales pitch. These findings can inform vocational education programs’ efforts to initiate, maintain, and strengthen industry engagement.