Individual variation in affinity marketing: The moderating effect of member-member relationship and long-term orientation

Zhi Wang, Kwong Yin Henry Fock

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationMarketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
Number of pages8
Publication statusPublished - Jul 2012
EventAcademy of Marketing Conference 2012: Marketing - catching the technology wave - Southampton Management School, Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012


ConferenceAcademy of Marketing Conference 2012
Country/TerritoryUnited Kingdom
Internet address

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