Individual variation in affinity marketing: The moderating effect of member-member relationship and long-term orientation

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationMarketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
Pages1-8
Publication statusPublished - Jul 2012
EventMarketing: catching the technology wave : Academy of Marketing Conference - Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012

Conference

ConferenceMarketing: catching the technology wave : Academy of Marketing Conference
Period2/07/125/07/12

Cite this