@inproceedings{b105f975d67c49d98aa7154e1d721e04,
title = "Individual variation in affinity marketing: The moderating effect of member-member relationship and long-term orientation",
author = "Zhi Wang and Fock, {Kwong Yin Henry}",
year = "2012",
month = jul,
language = "English",
isbn = "9780854329472",
pages = "1--8",
booktitle = "Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012",
note = "Marketing: catching the technology wave : Academy of Marketing Conference ; Conference date: 02-07-2012 Through 05-07-2012",
}