Individual variation in affinity marketing: The moderating effect of member-member relationship and long-term orientation

Zhi Wang, Kwong Yin Henry Fock

Research output: Chapter in book/report/conference proceeding › Conference contribution

Original language	English
Title of host publication	Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
Pages	1-8
Number of pages	8
Publication status	Published - Jul 2012
Event	Academy of Marketing Conference 2012: Marketing - catching the technology wave - Southampton Management School, Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012 https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference	Academy of Marketing Conference 2012
Country/Territory	United Kingdom
City	Southampton
Period	2/07/12 → 5/07/12
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Cite this

@inproceedings{b105f975d67c49d98aa7154e1d721e04,

title = "Individual variation in affinity marketing: The moderating effect of member-member relationship and long-term orientation",

author = "Zhi Wang and Fock, {Kwong Yin Henry}",

year = "2012",

month = jul,

language = "English",

isbn = "9780854329472",

pages = "1--8",

booktitle = "Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012",

note = "Academy of Marketing Conference 2012 : Marketing - catching the technology wave ; Conference date: 02-07-2012 Through 05-07-2012",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2012/",

}

TY - GEN

T1 - Individual variation in affinity marketing: The moderating effect of member-member relationship and long-term orientation

AU - Wang, Zhi

AU - Fock, Kwong Yin Henry

PY - 2012/7

Y1 - 2012/7

M3 - Conference contribution

SN - 9780854329472

SP - 1

EP - 8

BT - Marketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012

T2 - Academy of Marketing Conference 2012

Y2 - 2 July 2012 through 5 July 2012

ER -