Individual variation in affinity marketing: The moderating effect of member-member relationship and long-term orientation

Zhi Wang, Kwong Yin Henry Fock

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Original languageEnglish
    Title of host publicationMarketing: catching the technology wave : Academy of Marketing Conference 2-5 July 2012
    Number of pages8
    Publication statusPublished - Jul 2012
    EventAcademy of Marketing Conference 2012: Marketing - catching the technology wave - Southampton Management School, Southampton, United Kingdom
    Duration: 2 Jul 20125 Jul 2012


    ConferenceAcademy of Marketing Conference 2012
    Country/TerritoryUnited Kingdom
    Internet address

    Cite this