India and a New Cartography of Global Communication

The dominant strands of research in global media and communication have traditionally been conducted within a Western or, more accurately, an Anglo-Saxon framework. However, the globalization of media, creating multivocal, multidirectional, and multilayered media flows, challenges many established ways of thinking about international media and communication. This, combined with the internationalization of higher education, has contributed to a rethink on research in this field. Focusing on India, this chapter will investigate the challenge for the study of global media and communication, arising from the increasing importance of countries such as India – an ancient civilization with a rapidly growing economy and geo-political aspirations –arguing that this will have profound implications for the future of media and communication research.