In China? Pick your brand name carefully

Marc Fetscherin*, Ilan Alon, Romie Littrell, Allan Chan

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    6 Citations (Scopus)
    Original languageEnglish
    JournalHarvard Business Review
    Issue number9
    Publication statusPublished - Sept 2012

    Scopus Subject Areas

    • Business and International Management
    • Business, Management and Accounting(all)
    • Economics and Econometrics
    • Strategy and Management
    • Management of Technology and Innovation

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