In China? Pick your brand name carefully

Marc Fetscherin*, Ilan Alon, Romie Littrell, Allan Chan

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    7 Citations (Scopus)
    Original languageEnglish
    JournalHarvard Business Review
    Volume90
    Issue number9
    Publication statusPublished - Sept 2012

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