Original language | English |
---|---|
Journal | Harvard Business Review |
Volume | 90 |
Issue number | 9 |
Publication status | Published - Sept 2012 |
In China? Pick your brand name carefully
Marc Fetscherin*, Ilan Alon, Romie Littrell, Allan Chan
*Corresponding author for this work
Research output: Contribution to journal › Journal article › peer-review
7
Citations
(Scopus)