In China? Pick your brand name carefully

Marc Fetscherin^*, Ilan Alon, Romie Littrell, Allan K K CHAN

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Scopus Subject Areas

@article{a77d7099b93b4c8ebb54813157b5f017,

title = "In China? Pick your brand name carefully",

author = "Marc Fetscherin and Ilan Alon and Romie Littrell and CHAN, {Allan K K}",

year = "2012",

month = sep,

language = "English",

volume = "90",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

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AU - Fetscherin, Marc

AU - Alon, Ilan

AU - Littrell, Romie

AU - CHAN, Allan K K

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JF - Harvard Business Review

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