Implement course-based research in a General Education Capstone course

Kara Chan*

*Corresponding author for this work

Research output: Contribution to conferenceConference paperpeer-review


As a consumer psychology researcher, I created a General Education Capstone course titled “Children as consumers: Marketing to the Youth”. One of the course learning outcomes is to acquire research skills through experiential learning. I designed three blended learning research activities in this course. Students practiced various research skills, including applying approval from the Research Ethics Committee, interviewing, transcribing, identifying themes from qualitative data, and secondary data analysis. Students’ work generated one conference paper, four teaching videos, and four social marketing campaign proposals. Students answered a short questionnaire to give feedback on their perception of the blended learning activities and the group research project for designing the social campaign. The blended learning activities were replicable for larger classes.
Original languageEnglish
Publication statusPublished - 23 Jun 2022
EventCONNECTUR 2022 Annual Conference - online
Duration: 23 Jun 202224 Jun 2022


ConferenceCONNECTUR 2022 Annual Conference
Internet address

Scopus Subject Areas

  • Education

User-Defined Keywords

  • undergraduate research
  • teaching pedagogy
  • general education
  • capstone experience


Dive into the research topics of 'Implement course-based research in a General Education Capstone course'. Together they form a unique fingerprint.

Cite this