“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe

Ralf Terlutter*, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon Tsang

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Fingerprint

Dive into the research topics of '“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science