TY - GEN
T1 - Identifying factors affecting individual perceived credibility on SNS
AU - Song, Lihong
AU - Lai, Jean
AU - Li, Jianjun
N1 - Funding Information:
The author would like to extend sincere gratitude to her supervisor, Jean Lai, thanks for her inculcating advice and suggestion to complete of this thesis. In addition, deeply grateful appreciation is of the author's tutor, Luchuan Liu's comment, and he is supported by the National Natural Science Foundation of China (NSFC Grant No. 71373144).
PY - 2016/8/15
Y1 - 2016/8/15
N2 - Social networking site (SNS) is increasingly attracting attentions of the public. Plenty modes of implications of SNSs have sprung up. However, potential risks such as false identity occur at the same time. Credibility of individual is one of an efficient and effective measurement to assess risks. To expand this measurement on SNS, this study conducted an online survey to investigate factors affecting credibility on SNS. Over 200 respondents participated to identify how six factors affect individual perceived credibility on SNS, including “real-world feel”, “expertise”, “trustworthiness”, “ease to use”, “physical attractiveness” and “commercial implication”. Through doing statistical analysis of the 213 questionnaire respondents' data, this study explored the result which verified that all the factors had impact on credibility significantly instead of “real-world feel” and “physical attractiveness”. The result of this study made contributions and suggested implications for the public and academics by identify factors affecting credibility on SNS.
AB - Social networking site (SNS) is increasingly attracting attentions of the public. Plenty modes of implications of SNSs have sprung up. However, potential risks such as false identity occur at the same time. Credibility of individual is one of an efficient and effective measurement to assess risks. To expand this measurement on SNS, this study conducted an online survey to investigate factors affecting credibility on SNS. Over 200 respondents participated to identify how six factors affect individual perceived credibility on SNS, including “real-world feel”, “expertise”, “trustworthiness”, “ease to use”, “physical attractiveness” and “commercial implication”. Through doing statistical analysis of the 213 questionnaire respondents' data, this study explored the result which verified that all the factors had impact on credibility significantly instead of “real-world feel” and “physical attractiveness”. The result of this study made contributions and suggested implications for the public and academics by identify factors affecting credibility on SNS.
KW - Commercial implication
KW - Credibility
KW - Expertise
KW - Physical attractive
KW - Trustworthiness
UR - http://www.scopus.com/inward/record.url?scp=85054164902&partnerID=8YFLogxK
U2 - 10.1145/2955129.2955160
DO - 10.1145/2955129.2955160
M3 - Conference proceeding
AN - SCOPUS:85054164902
SN - 9781450341295
T3 - ACM International Conference Proceeding Series
BT - Proceedings of the 3rd Multidisciplinary International Social Networks Conference, SocialInformatics 2016, Data Science 2016, MISNC, SI, DS 2016
PB - Association for Computing Machinery (ACM)
T2 - 3rd Multidisciplinary International Social Networks Conference, MISNC 2016, 5th ASE International Conference on Social Informatics, SocialInformatics 2016 and 7th ASE International Conference on Data Science, DS 2016
Y2 - 15 August 2016 through 17 August 2016
ER -