Abstract
Online shopping is a widespread and popular phenomenon today. Both academia and practitioners are increasingly interested in identifying the factors that affect customer satisfaction in online shopping. In this study, 339 responses were received and subsequently analyzed. We determined conclusively that customer satisfaction is positively related to customer perceived value towards the shopping experience. The results also confirm that customer perceived value is positively correlated with the information quality, trustworthiness, and service quality of the e- Commerce website. Website quality is not a concern that arises unexpectedly.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 4th Multidisciplinary International Social Networks Conference, MISNC 2017 |
| Editors | Leon S. L. Wang, Yao-Lang Chang, Pornchai Mongkhonvanit |
| Publisher | Association for Computing Machinery (ACM) |
| Number of pages | 12 |
| Edition | 1st |
| ISBN (Print) | 9781450348812 |
| DOIs | |
| Publication status | Published - 17 Jul 2017 |
| Event | 4th Multidisciplinary International Social Networks Conference, MISNC 2017 - Bangkok, Thailand Duration: 17 Jul 2017 → 19 Jul 2017 https://dl.acm.org/doi/proceedings/10.1145/3092090 |
Publication series
| Name | ACM International Conference Proceeding Series |
|---|
Conference
| Conference | 4th Multidisciplinary International Social Networks Conference, MISNC 2017 |
|---|---|
| Abbreviated title | MISNC '17 |
| Country/Territory | Thailand |
| City | Bangkok |
| Period | 17/07/17 → 19/07/17 |
| Other | Conference Proceedings |
| Internet address |
User-Defined Keywords
- Customer
- Customer perceived value
- E-Commerce website
- Satisfaction
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