@inproceedings{f9f57abd92364dba86152e1588515ea7,
title = "Identifying factors affecting customer satisfaction in online shopping",
abstract = "Online shopping is a widespread and popular phenomenon today. Both academia and practitioners are increasingly interested in identifying the factors that affect customer satisfaction in online shopping. In this study, 339 responses were received and subsequently analyzed. We determined conclusively that customer satisfaction is positively related to customer perceived value towards the shopping experience. The results also confirm that customer perceived value is positively correlated with the information quality, trustworthiness, and service quality of the e- Commerce website. Website quality is not a concern that arises unexpectedly.",
keywords = "Customer, Customer perceived value, E-Commerce website, Satisfaction",
author = "Lihong Song and Hokyin Lai",
note = "Publisher Copyright: {\textcopyright} 2017 Copyright is held by the owner/author(s). Publication rights licensed to ACM.; 4th Multidisciplinary International Social Networks Conference, MISNC 2017 ; Conference date: 17-07-2017 Through 19-07-2017",
year = "2017",
month = jul,
day = "17",
doi = "10.1145/3092090.3092140",
language = "English",
isbn = "9781450348812",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery (ACM)",
editor = "Wang, {Leon S. L.} and Yao-Lang Chang and Pornchai Mongkhonvanit",
booktitle = "Proceedings of the 4th Multidisciplinary International Social Networks Conference, MISNC 2017",
address = "United States",
edition = "1st",
}