This study used the situational theory of problem solving (STOPS) to examine communication behaviors of the publics formed around a government policy issue attracting intense media coverage in a Chinese society. Results of surveying 748 participants online support the utility of STOPS to identify the hot-issue public with active communication from the general population in a Chinese context. Results of examining the two cross-situational variables’ impact on the situational variables (program recognition, constraint recognition, involvement recognition, and referent criterion) indicate that party identity serves as a better identifier of subgroups of the hot-issue public than trust in the government. Theoretical implications for STOPS model in a hot-issue situation and the composition of hot-issue publics as well as practical implications for effective communication targeting the active public arising from the controversy are discussed.
|Publication status||Published - May 2014|
|Event||ICA 2014 - 64th Annual International Communication Association Conference: Communication and the Good Life - Seattle, United States|
Duration: 22 May 2014 → 26 May 2014
|Conference||ICA 2014 - 64th Annual International Communication Association Conference|
|Period||22/05/14 → 26/05/14|