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How young consumers in China perceive femvertising: A qualitative study
Fan Fei
, Fangyu Luo
*
,
Kara Chan
*
Corresponding author for this work
Department of Communication Studies
Research output
:
Contribution to journal
›
Journal article
›
peer-review
1
Citation (Scopus)
Overview
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Dive into the research topics of 'How young consumers in China perceive femvertising: A qualitative study'. Together they form a unique fingerprint.
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Weight
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Social Sciences
Brand Image
50%
China
100%
Chinese
50%
Communication Effectiveness
50%
Focus Group
50%
Global Marketing
50%
Liking
50%
Marketing Communication
50%
Marketing Strategy
50%
Narrative Method
50%
Qualitative Research
100%
University Students
100%
Keyphrases
Advertising Execution
11%
Audience Response
11%
Brand Image
11%
China
100%
Chinese Brands
11%
Communication Efficiency
11%
Consumer Response
11%
Execution Style
11%
Female College Students
11%
Female Participants
11%
Feminist
11%
Femvertising
100%
Focus Group Interviews
11%
International Marketing Strategy
11%
Liking
11%
Male University Students
11%
Marketing Communication
11%
Perceived Effectiveness
11%
Popular
11%
Storytelling Skills
11%
Western Consumers
11%
Working Females
11%
Young Consumers
100%