How to Promote Death-related Consumption? A Perspective from Marketing Communication

Shirley Xueni Li; Lexie Lan Huang; Wa Kimmy Chan; Yanli Wang

How to Promote Death-related Consumption? A Perspective from Marketing Communication

Shirley Xueni Li^*
, Lexie Lan Huang
, Wa Kimmy Chan
, Yanli Wang

^*Corresponding author for this work

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

This paper investigates whether and why using consumers’ second languages can nudge consumers to consider death-related products and services through reducing consumers’ avoidance to death-related sales information, and how this effect is attenuated by DRPS’ transcendence feature.

Original language	English
Title of host publication	2023 AMA Summer Academic Conference Proceedings
Subtitle of host publication	A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem
Publisher	American Marketing Association
Pages	281-284
Number of pages	4
ISBN (Print)	9780877570172
Publication status	Published - Aug 2023
Event	The 2023 AMA Summer Academic Conference - San Francisco, United States Duration: 4 Aug 2023 → 6 Aug 2023 https://www.ama.org/events/academic/2023-ama-summer-academic-conference/ https://www.ama.org/wp-content/uploads/2023/06/Summer-AMA-ProgramUpdated-6.13.pdf

Publication series

Name	AMA Summer Academic Conference Proceedings
Volume	34

Conference

Conference	The 2023 AMA Summer Academic Conference
Country/Territory	United States
City	San Francisco
Period	4/08/23 → 6/08/23
Internet address	https://www.ama.org/events/academic/2023-ama-summer-academic-conference/ https://www.ama.org/wp-content/uploads/2023/06/Summer-AMA-ProgramUpdated-6.13.pdf

User-Defined Keywords

death-related products or services (DRPS)
second language
consumer avoidance
transcendence
customer participation

Cite this

Li, S. X., Huang, L. L., Chan, W. K., & Wang, Y. (2023). How to Promote Death-related Consumption? A Perspective from Marketing Communication. In 2023 AMA Summer Academic Conference Proceedings: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem (pp. 281-284). (AMA Summer Academic Conference Proceedings; Vol. 34). American Marketing Association.

Li, Shirley Xueni ; Huang, Lexie Lan ; Chan, Wa Kimmy et al. / How to Promote Death-related Consumption? A Perspective from Marketing Communication. 2023 AMA Summer Academic Conference Proceedings: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. American Marketing Association, 2023. pp. 281-284 (AMA Summer Academic Conference Proceedings).

@inproceedings{2aa2bc8d57da4f1a82824dd367847337,

title = "How to Promote Death-related Consumption? A Perspective from Marketing Communication",

abstract = "This paper investigates whether and why using consumers{\textquoteright} second languages can nudge consumers to consider death-related products and services through reducing consumers{\textquoteright} avoidance to death-related sales information, and how this effect is attenuated by DRPS{\textquoteright} transcendence feature.",

keywords = "death-related products or services (DRPS), second language, consumer avoidance, transcendence, customer participation",

author = "Li, \{Shirley Xueni\} and Huang, \{Lexie Lan\} and Chan, \{Wa Kimmy\} and Yanli Wang",

year = "2023",

month = aug,

language = "English",

isbn = "9780877570172",

series = "AMA Summer Academic Conference Proceedings",

publisher = "American Marketing Association",

pages = "281--284",

booktitle = "2023 AMA Summer Academic Conference Proceedings",

address = "United States",

note = "The 2023 AMA Summer Academic Conference ; Conference date: 04-08-2023 Through 06-08-2023",

url = "https://www.ama.org/events/academic/2023-ama-summer-academic-conference/, https://www.ama.org/wp-content/uploads/2023/06/Summer-AMA-ProgramUpdated-6.13.pdf",

}

Li, SX, Huang, LL, Chan, WK & Wang, Y 2023, How to Promote Death-related Consumption? A Perspective from Marketing Communication. in 2023 AMA Summer Academic Conference Proceedings: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. AMA Summer Academic Conference Proceedings, vol. 34, American Marketing Association, pp. 281-284, The 2023 AMA Summer Academic Conference , San Francisco, United States, 4/08/23.

How to Promote Death-related Consumption? A Perspective from Marketing Communication. / Li, Shirley Xueni; Huang, Lexie Lan; Chan, Wa Kimmy et al.
2023 AMA Summer Academic Conference Proceedings: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. American Marketing Association, 2023. p. 281-284 (AMA Summer Academic Conference Proceedings; Vol. 34).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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AU - Li, Shirley Xueni

AU - Huang, Lexie Lan

AU - Chan, Wa Kimmy

AU - Wang, Yanli

PY - 2023/8

Y1 - 2023/8

N2 - This paper investigates whether and why using consumers’ second languages can nudge consumers to consider death-related products and services through reducing consumers’ avoidance to death-related sales information, and how this effect is attenuated by DRPS’ transcendence feature.

AB - This paper investigates whether and why using consumers’ second languages can nudge consumers to consider death-related products and services through reducing consumers’ avoidance to death-related sales information, and how this effect is attenuated by DRPS’ transcendence feature.

KW - death-related products or services (DRPS)

KW - second language

KW - consumer avoidance

KW - transcendence

KW - customer participation

UR - https://repository.usp.ac.fj/id/eprint/14364/1/2023-Summer-AMA-Proceedings_updated_11-6-23.pdf

M3 - Conference proceeding

SN - 9780877570172

T3 - AMA Summer Academic Conference Proceedings

SP - 281

EP - 284

BT - 2023 AMA Summer Academic Conference Proceedings

PB - American Marketing Association

T2 - The 2023 AMA Summer Academic Conference

Y2 - 4 August 2023 through 6 August 2023

ER -

Li SX, Huang LL, Chan WK, Wang Y. How to Promote Death-related Consumption? A Perspective from Marketing Communication. In 2023 AMA Summer Academic Conference Proceedings: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. American Marketing Association. 2023. p. 281-284. (AMA Summer Academic Conference Proceedings).

How to Promote Death-related Consumption? A Perspective from Marketing Communication

Abstract

Publication series

Conference

User-Defined Keywords

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Cite this