How to Promote Death-related Consumption? A Perspective from Marketing Communication

Shirley Xueni Li*, Lexie Lan Huang, Wa Kimmy Chan

*Corresponding author for this work

Research output: Contribution to conferenceConference paperpeer-review

Original languageEnglish
Publication statusPublished - Aug 2023
EventThe 2023 AMA Summer Academic Conference - San Francisco, United States
Duration: 4 Aug 20236 Aug 2023


ConferenceThe 2023 AMA Summer Academic Conference
Country/TerritoryUnited States
CitySan Francisco
Internet address

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