How to Promote Death-related Consumption? A Perspective from Marketing Communication

Shirley Xueni Li; Lexie Lan Huang; Wa Kimmy Chan

How to Promote Death-related Consumption? A Perspective from Marketing Communication

Shirley Xueni Li^*, Lexie Lan Huang, Wa Kimmy Chan

^*Corresponding author for this work

Department of Management, Marketing and Information Systems

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Aug 2023
Event	The 2023 AMA Summer Academic Conference - San Francisco, United States Duration: 4 Aug 2023 → 6 Aug 2023 https://www.ama.org/events/academic/2023-ama-summer-academic-conference/ https://www.ama.org/wp-content/uploads/2023/06/Summer-AMA-ProgramUpdated-6.13.pdf

Conference

Conference	The 2023 AMA Summer Academic Conference
Country/Territory	United States
City	San Francisco
Period	4/08/23 → 6/08/23
Internet address	https://www.ama.org/events/academic/2023-ama-summer-academic-conference/ https://www.ama.org/wp-content/uploads/2023/06/Summer-AMA-ProgramUpdated-6.13.pdf

Cite this

@conference{2aa2bc8d57da4f1a82824dd367847337,

title = "How to Promote Death-related Consumption? A Perspective from Marketing Communication",

author = "Li, {Shirley Xueni} and Huang, {Lexie Lan} and Chan, {Wa Kimmy}",

year = "2023",

month = aug,

language = "English",

note = "The 2023 AMA Summer Academic Conference ; Conference date: 04-08-2023 Through 06-08-2023",

url = "https://www.ama.org/events/academic/2023-ama-summer-academic-conference/, https://www.ama.org/wp-content/uploads/2023/06/Summer-AMA-ProgramUpdated-6.13.pdf",

}