How to Create Customers Delight and Does It Really Drive Loyalty? An Examination of Customer Delight in a B2B Context

Lili Zou, Chi Kin Bennett Yim, Wa Kimmy Chan

Research output: Contribution to conferenceConference abstractpeer-review

Original languageEnglish
Publication statusPublished - Jun 2015
Event2015 ISMS Marketing Science Conference - Baltimore, United States
Duration: 18 Jun 201520 Jun 2015


Conference2015 ISMS Marketing Science Conference
Country/TerritoryUnited States

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