How to Create Customers Delight and Does It Really Drive Loyalty? An Examination of Customer Delight in a B2B Context

Lili Zou, Chi Kin Bennett Yim, Wa Kimmy Chan

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - Jun 2015
Event	2015 ISMS Marketing Science Conference - Baltimore, United States Duration: 18 Jun 2015 → 20 Jun 2015

Conference	2015 ISMS Marketing Science Conference
Country/Territory	United States
City	Baltimore
Period	18/06/15 → 20/06/15

Cite this

@conference{fa18b8a658fc4b29808565b4d29b538f,

title = "How to Create Customers Delight and Does It Really Drive Loyalty? An Examination of Customer Delight in a B2B Context",

author = "Lili Zou and Yim, {Chi Kin Bennett} and Chan, {Wa Kimmy}",

year = "2015",

month = jun,

language = "English",

note = "2015 ISMS Marketing Science Conference ; Conference date: 18-06-2015 Through 20-06-2015",

}