How serendipity improves user satisfaction with recommendations? A large-scale user evaluation

Li CHEN, Yonghua Yang, Ningxia Wang, Keping Yang, Quan Yuan

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

13 Citations (Scopus)

Abstract

Recommendation serendipity is being increasingly recognized as being equally important as the other beyond-accuracy objectives (such as novelty and diversity), in eliminating the “filter bubble” phenomenon of the traditional recommender systems. However, little work has empirically verified the effects of serendipity on increasing user satisfaction and behavioral intention. In this paper, we report the results of a large-scale user survey (involving over 3,000 users) conducted in an industrial mobile e-commerce setting. The study has identified the significant causal relationships from novelty, unexpectedness, relevance, and timeliness to serendipity, and from serendipity to user satisfaction and purchase intention. Moreover, our findings reveal that user curiosity plays a moderating role in strengthening the relationships from novelty to serendipity and from serendipity to satisfaction. Our third contribution lies in the comparison of several recommender algorithms, which demonstrates the significant improvements of the serendipity-oriented algorithm over the relevance- and novelty-oriented approaches in terms of user perceptions. We finally discuss the implications of this experiment, which include the feasibility of developing a more precise metric for measuring recommendation serendipity, and the potential benefit of a curiosity-based personalized serendipity strategy for recommender systems.

Original languageEnglish
Title of host publicationThe Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019
PublisherAssociation for Computing Machinery, Inc
Pages240-250
Number of pages11
ISBN (Electronic)9781450366748
DOIs
Publication statusPublished - 13 May 2019
Event2019 World Wide Web Conference, WWW 2019 - San Francisco, United States
Duration: 13 May 201917 May 2019

Publication series

NameThe Web Conference 2019 - Proceedings of the World Wide Web Conference, WWW 2019

Conference

Conference2019 World Wide Web Conference, WWW 2019
Country/TerritoryUnited States
CitySan Francisco
Period13/05/1917/05/19

Scopus Subject Areas

  • Computer Networks and Communications
  • Software

User-Defined Keywords

  • Curiosity
  • Large-scale user evaluation
  • Recommender systems
  • Serendipity
  • User satisfaction

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