TY - JOUR
T1 - How Propaganda Techniques Leverage Their Advantages
T2 - A Cross-national Study of the Effects of Chinese International Propaganda on the U.S. and South Korean Audiences
AU - Min, Bumgi
AU - Luqiu, Luwei Rose
N1 - Publisher Copyright:
© 2020 Taylor & Francis Group, LLC.
PY - 2021/5/4
Y1 - 2021/5/4
N2 - The aim of this study is to explore the effects of recent Chinese international propaganda by adopting a conditional process analysis of U.S. and South Korean audiences. Our study yields three major findings. First, perceived credibility plays a significant role as a mediator between new propaganda and its persuasive effect. Second, both the perceived credibility of a message and its persuasive effect are moderated by the nationality of the audience (American or Korean in our study). Third, the indirect persuasive effect of a piece of Chinese international propaganda, as mediated through its perceived credibility, is further moderated by the nationality of the audience (i.e., American or Korean). This paper thus stands to contribute to cross-national studies of the media effect of international propaganda by identifying factors associated with perceived credibility and the persuasive effect and assessing the influence of propaganda on public attitudes in other nations.
AB - The aim of this study is to explore the effects of recent Chinese international propaganda by adopting a conditional process analysis of U.S. and South Korean audiences. Our study yields three major findings. First, perceived credibility plays a significant role as a mediator between new propaganda and its persuasive effect. Second, both the perceived credibility of a message and its persuasive effect are moderated by the nationality of the audience (American or Korean in our study). Third, the indirect persuasive effect of a piece of Chinese international propaganda, as mediated through its perceived credibility, is further moderated by the nationality of the audience (i.e., American or Korean). This paper thus stands to contribute to cross-national studies of the media effect of international propaganda by identifying factors associated with perceived credibility and the persuasive effect and assessing the influence of propaganda on public attitudes in other nations.
KW - cross-national study
KW - international propaganda
KW - media effect
KW - perceived credibility
KW - public diplomacy
UR - http://www.scopus.com/inward/record.url?scp=85085877116&partnerID=8YFLogxK
U2 - 10.1080/10584609.2020.1763524
DO - 10.1080/10584609.2020.1763524
M3 - Journal article
AN - SCOPUS:85085877116
SN - 1058-4609
VL - 38
SP - 305
EP - 325
JO - Political Communication
JF - Political Communication
IS - 3
ER -