How positive informational social influence affects consumers' decision of Internet shopping?

Matthew K.O. Lee*, Christy M K CHEUNG, Choon Ling Sia, Kai H. Lim

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    42 Citations (Scopus)

    Abstract

    Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided.

    Original languageEnglish
    Title of host publicationProceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06
    Pages115a
    Number of pages1
    DOIs
    Publication statusPublished - 2006
    Event39th Annual Hawaii International Conference on System Sciences, HICSS 2006 - Kauai, United States
    Duration: 4 Jan 20067 Jan 2006

    Publication series

    NameProceedings of the Annual Hawaii International Conference on System Sciences
    Volume6
    ISSN (Print)1530-1605

    Conference

    Conference39th Annual Hawaii International Conference on System Sciences, HICSS 2006
    Country/TerritoryUnited States
    CityKauai
    Period4/01/067/01/06

    User-Defined Keywords

    • Attitude
    • Behavioral intention
    • Belief
    • Internet shopping
    • Positive informational social influence

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