How positive informational social influence affects consumers' decision of Internet shopping?

Matthew K.O. Lee; Christy M K CHEUNG; Choon Ling Sia; Kai H. Lim

doi:10.1109/HICSS.2006.204

How positive informational social influence affects consumers' decision of Internet shopping?

Matthew K.O. Lee^*, Christy M K CHEUNG, Choon Ling Sia, Kai H. Lim

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

32 Citations (Scopus)

Abstract

Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided.

Original language	English
Title of host publication	Proceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06
Pages	115a
Number of pages	1
DOIs	https://doi.org/10.1109/HICSS.2006.204
Publication status	Published - 2006
Event	39th Annual Hawaii International Conference on System Sciences, HICSS'06 - Kauai, HI, United States Duration: 4 Jan 2006 → 7 Jan 2006

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
Volume	6
ISSN (Print)	1530-1605

Conference

Conference	39th Annual Hawaii International Conference on System Sciences, HICSS'06
Country/Territory	United States
City	Kauai, HI
Period	4/01/06 → 7/01/06

Scopus Subject Areas

Engineering(all)

User-Defined Keywords

Attitude
Behavioral intention
Belief
Internet shopping
Positive informational social influence

Access to Document

10.1109/HICSS.2006.204

Cite this

Lee, M. K. O., CHEUNG, C. M. K., Sia, C. L., & Lim, K. H. (2006). How positive informational social influence affects consumers' decision of Internet shopping? In Proceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06 (pp. 115a). [1579519] (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 6). https://doi.org/10.1109/HICSS.2006.204

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title = "How positive informational social influence affects consumers' decision of Internet shopping?",

abstract = "Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided.",

keywords = "Attitude, Behavioral intention, Belief, Internet shopping, Positive informational social influence",

author = "Lee, {Matthew K.O.} and CHEUNG, {Christy M K} and Sia, {Choon Ling} and Lim, {Kai H.}",

year = "2006",

doi = "10.1109/HICSS.2006.204",

language = "English",

isbn = "0769525075",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

pages = "115a",

booktitle = "Proceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06",

}

Lee, MKO, CHEUNG, CMK, Sia, CL & Lim, KH 2006, How positive informational social influence affects consumers' decision of Internet shopping? in Proceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06., 1579519, Proceedings of the Annual Hawaii International Conference on System Sciences, vol. 6, pp. 115a, 39th Annual Hawaii International Conference on System Sciences, HICSS'06, Kauai, HI, United States, 4/01/06. https://doi.org/10.1109/HICSS.2006.204

How positive informational social influence affects consumers' decision of Internet shopping? / Lee, Matthew K.O.; CHEUNG, Christy M K; Sia, Choon Ling et al.

Proceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06. 2006. p. 115a 1579519 (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 6).

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review