@inproceedings{cc8ffcadba9d4b4e81396d212e5b1212,
title = "How positive informational social influence affects consumers' decision of Internet shopping?",
abstract = "Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided.",
keywords = "Attitude, Behavioral intention, Belief, Internet shopping, Positive informational social influence",
author = "Lee, {Matthew K.O.} and CHEUNG, {Christy M K} and Sia, {Choon Ling} and Lim, {Kai H.}",
note = "Copyright: Copyright 2011 Elsevier B.V., All rights reserved.; 39th Annual Hawaii International Conference on System Sciences, HICSS 2006 ; Conference date: 04-01-2006 Through 07-01-2006",
year = "2006",
doi = "10.1109/HICSS.2006.204",
language = "English",
isbn = "0769525075",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
pages = "115a",
booktitle = "Proceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06",
}