How positive informational social influence affects consumers' decision of Internet shopping?

Matthew K.O. Lee*, Christy M K CHEUNG, Choon Ling Sia, Kai H. Lim

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

24 Citations (Scopus)

Abstract

Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided.

Original languageEnglish
Title of host publicationProceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06
Pages115a
DOIs
Publication statusPublished - 2006
Event39th Annual Hawaii International Conference on System Sciences, HICSS'06 - Kauai, HI, United States
Duration: 4 Jan 20067 Jan 2006

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume6
ISSN (Print)1530-1605

Conference

Conference39th Annual Hawaii International Conference on System Sciences, HICSS'06
Country/TerritoryUnited States
CityKauai, HI
Period4/01/067/01/06

Scopus Subject Areas

  • Engineering(all)

User-Defined Keywords

  • Attitude
  • Behavioral intention
  • Belief
  • Internet shopping
  • Positive informational social influence

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