How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation

Beiping Tan; David K. Tse; Kineta H Hung

How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation

Beiping Tan, David K. Tse, Kineta H Hung

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 15 Apr 2023
Event	The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议 - East China Normal University, Shanghai, China Duration: 15 Apr 2023 → 16 Apr 2023 https://aebs.ecnu.edu.cn/english/dd/9c/c7935a449948/page.htm

Conference

Conference	The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议
Country/Territory	China
City	Shanghai
Period	15/04/23 → 16/04/23
Internet address	https://aebs.ecnu.edu.cn/english/dd/9c/c7935a449948/page.htm

Scopus Subject Areas

Communication

Cite this

Tan, B., Tse, D. K., & Hung, K. H. (2023). How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation. Paper presented at The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议, Shanghai, China.

Tan, Beiping ; Tse, David K. ; Hung, Kineta H. / How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation. Paper presented at The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议, Shanghai, China.

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title = "How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation",

author = "Beiping Tan and Tse, {David K.} and Hung, {Kineta H}",

year = "2023",

month = apr,

day = "15",

language = "English",

note = "The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议 ; Conference date: 15-04-2023 Through 16-04-2023",

url = "https://aebs.ecnu.edu.cn/english/dd/9c/c7935a449948/page.htm",

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Tan, B, Tse, DK & Hung, KH 2023, 'How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation', Paper presented at The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议, Shanghai, China, 15/04/23 - 16/04/23.

How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation. / Tan, Beiping; Tse, David K.; Hung, Kineta H.
2023. Paper presented at The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议, Shanghai, China.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation

AU - Tan, Beiping

AU - Tse, David K.

AU - Hung, Kineta H

PY - 2023/4/15

Y1 - 2023/4/15

M3 - Conference paper

T2 - The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议

Y2 - 15 April 2023 through 16 April 2023

ER -

Tan B, Tse DK, Hung KH. How On-line Brand Experience Contributes to Brand Value? A Value Creation Explanation. 2023. Paper presented at The 7th Thought Leaders' Conference of Marketing Science and Innovation, MSI 2023 & Internet Research Special Issue Academic Conference = 第七届营销科学与创新国际高峰论坛暨《Internet Research》专辑国际学术会议, Shanghai, China.