How much is too much? The collective impact of repetition and position in multi-segment sports broadcast

Yongick Jeong*, Hai Tran, Xinshu ZHAO

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)
Original languageEnglish
Pages (from-to)87-101
Number of pages15
JournalJournal of Advertising Research
Volume52
Issue number1
DOIs
Publication statusPublished - 2012

Scopus Subject Areas

  • Communication
  • Marketing

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