How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy

Weiwei Huang; Yuwen Jiang; Jinliang Lin; Tingting Qiao; Xinyu Liang

doi:10.1145/3806980.3807006

How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy

Weiwei Huang
, Yuwen Jiang^*
, Jinliang Lin
, Tingting Qiao
, Xinyu Liang

^*Corresponding author for this work

Department of Accountancy, Economics and Finance

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

In the digital age, AI technology allows business students to learn in a more personalized and convenient way. This study explores how the motivation to use AI tech affects business students' self-efficacy, and focuses on the mediating role of AI literacy. We picked 193 business students from a Chinese university as a sample and used SEM for data analysis. The results show that the motivation to use AI technology significantly boosts students' AI literacy, which in turn significantly improves their self-efficacy. Notably, AI literacy plays a full mediating role between motivation and self - efficacy. The findings suggest that educators should integrate various AI tools (like generative AI platforms such as ChatGPT and AI-driven analysis systems) into business courses to spark students' motivation for improvement-oriented and entertainment-oriented learning. Also, cultivating students' AI literacy is crucial for effectively turning motivation into confidence to complete tasks in an AI- enhanced learning environment. This study highlights the key role of AI tech in modern business education and offers a proven framework for understanding the psychological mechanisms behind tech-enhanced learning outcomes.

Original language	English
Title of host publication	Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026
Place of Publication	New York
Publisher	Association for Computing Machinery (ACM)
Pages	157-164
Number of pages	8
ISBN (Electronic)	9798400722073
DOIs	https://doi.org/10.1145/3806980.3807006
Publication status	Published - 2 Jun 2026
Event	2026 7th International Conference on Big Data and Informatization Education, ICBDIE 2026 - Beijing, China Duration: 6 Feb 2026 → 8 Feb 2026 https://dl.acm.org/doi/proceedings/10.1145/3806980 (Conference Proceedings) https://www.icbdie.org/ (Conference Website)

Publication series

Name	Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026

Conference

Conference	2026 7th International Conference on Big Data and Informatization Education, ICBDIE 2026
Abbreviated title	ICBDIE 2026
Country/Territory	China
City	Beijing
Period	6/02/26 → 8/02/26
Internet address	https://dl.acm.org/doi/proceedings/10.1145/3806980 (Conference Proceedings) https://www.icbdie.org/ (Conference Website)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education

User-Defined Keywords

Artificial Intelligence Literacy
Artificial Intelligence Technology
Generative artificial intelligence
Motivation
Self-Efficacy

Access to Document

10.1145/3806980.3807006

Cite this

Huang, W., Jiang, Y., Lin, J., Qiao, T., & Liang, X. (2026). How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy. In Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026 (pp. 157-164). (Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026). Association for Computing Machinery (ACM). https://doi.org/10.1145/3806980.3807006

Huang, Weiwei ; Jiang, Yuwen ; Lin, Jinliang et al. / How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy. Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026. New York : Association for Computing Machinery (ACM), 2026. pp. 157-164 (Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026).

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abstract = "In the digital age, AI technology allows business students to learn in a more personalized and convenient way. This study explores how the motivation to use AI tech affects business students' self-efficacy, and focuses on the mediating role of AI literacy. We picked 193 business students from a Chinese university as a sample and used SEM for data analysis. The results show that the motivation to use AI technology significantly boosts students' AI literacy, which in turn significantly improves their self-efficacy. Notably, AI literacy plays a full mediating role between motivation and self - efficacy. The findings suggest that educators should integrate various AI tools (like generative AI platforms such as ChatGPT and AI-driven analysis systems) into business courses to spark students' motivation for improvement-oriented and entertainment-oriented learning. Also, cultivating students' AI literacy is crucial for effectively turning motivation into confidence to complete tasks in an AI- enhanced learning environment. This study highlights the key role of AI tech in modern business education and offers a proven framework for understanding the psychological mechanisms behind tech-enhanced learning outcomes.",

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note = "This study was funded by the University-level Teaching and Research Project of Xiamen Institute of Technology for Reform and Practice of the New Media Operation Course Empowered by Artificial Intelligence. ( XJJY24021) Publisher Copyright: {\textcopyright} 2026 Copyright held by the owner/author(s).; 2026 7th International Conference on Big Data and Informatization Education, ICBDIE 2026, ICBDIE 2026 ; Conference date: 06-02-2026 Through 08-02-2026",

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Huang, W, Jiang, Y, Lin, J, Qiao, T & Liang, X 2026, How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy. in Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026. Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026, Association for Computing Machinery (ACM), New York, pp. 157-164, 2026 7th International Conference on Big Data and Informatization Education, ICBDIE 2026, Beijing, China, 6/02/26. https://doi.org/10.1145/3806980.3807006

How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy. / Huang, Weiwei; Jiang, Yuwen; Lin, Jinliang et al.
Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026. New York: Association for Computing Machinery (ACM), 2026. p. 157-164 (Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy

AU - Huang, Weiwei

AU - Jiang, Yuwen

AU - Lin, Jinliang

AU - Qiao, Tingting

AU - Liang, Xinyu

N1 - This study was funded by the University-level Teaching and Research Project of Xiamen Institute of Technology for Reform and Practice of the New Media Operation Course Empowered by Artificial Intelligence. ( XJJY24021) Publisher Copyright: © 2026 Copyright held by the owner/author(s).

PY - 2026/6/2

Y1 - 2026/6/2

N2 - In the digital age, AI technology allows business students to learn in a more personalized and convenient way. This study explores how the motivation to use AI tech affects business students' self-efficacy, and focuses on the mediating role of AI literacy. We picked 193 business students from a Chinese university as a sample and used SEM for data analysis. The results show that the motivation to use AI technology significantly boosts students' AI literacy, which in turn significantly improves their self-efficacy. Notably, AI literacy plays a full mediating role between motivation and self - efficacy. The findings suggest that educators should integrate various AI tools (like generative AI platforms such as ChatGPT and AI-driven analysis systems) into business courses to spark students' motivation for improvement-oriented and entertainment-oriented learning. Also, cultivating students' AI literacy is crucial for effectively turning motivation into confidence to complete tasks in an AI- enhanced learning environment. This study highlights the key role of AI tech in modern business education and offers a proven framework for understanding the psychological mechanisms behind tech-enhanced learning outcomes.

AB - In the digital age, AI technology allows business students to learn in a more personalized and convenient way. This study explores how the motivation to use AI tech affects business students' self-efficacy, and focuses on the mediating role of AI literacy. We picked 193 business students from a Chinese university as a sample and used SEM for data analysis. The results show that the motivation to use AI technology significantly boosts students' AI literacy, which in turn significantly improves their self-efficacy. Notably, AI literacy plays a full mediating role between motivation and self - efficacy. The findings suggest that educators should integrate various AI tools (like generative AI platforms such as ChatGPT and AI-driven analysis systems) into business courses to spark students' motivation for improvement-oriented and entertainment-oriented learning. Also, cultivating students' AI literacy is crucial for effectively turning motivation into confidence to complete tasks in an AI- enhanced learning environment. This study highlights the key role of AI tech in modern business education and offers a proven framework for understanding the psychological mechanisms behind tech-enhanced learning outcomes.

KW - Artificial Intelligence Literacy

KW - Artificial Intelligence Technology

KW - Generative artificial intelligence

KW - Motivation

KW - Self-Efficacy

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BT - Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026

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Huang W, Jiang Y, Lin J, Qiao T, Liang X. How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy. In Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026. New York: Association for Computing Machinery (ACM). 2026. p. 157-164. (Proceedings of 2026 International Conference on Big Data and Informatization Education, ICBDIE 2026). doi: 10.1145/3806980.3807006

How Motivation to Use Artificial Intelligence Technology Influences Business Students' Self-Efficacy through AI Literacy

Abstract

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