How is customer relationship investment transformed into relationship commitment: The case of China

Yizheng Shi; Guicheng Shi; Kit Kwong Allan Chan; Kim-Shyan Fam

How is customer relationship investment transformed into relationship commitment: The case of China

Yizheng Shi
, Guicheng Shi
, Kit Kwong Allan Chan
, Kim-Shyan Fam

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	2010 ANZMAC Conference Proceedings
Publication status	Published - Nov 2010
Event	Australian and New Zealand Marketing Academy Conference, ANZMAC 2010: Doing more with less - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010

Conference

Conference	Australian and New Zealand Marketing Academy Conference, ANZMAC 2010
Period	29/11/10 → 1/12/10

Cite this

@inproceedings{dfe6bb2b3267438bb6843d5b407edd36,

title = "How is customer relationship investment transformed into relationship commitment: The case of China",

author = "Yizheng Shi and Guicheng Shi and Chan, \{Kit Kwong Allan\} and Kim-Shyan Fam",

year = "2010",

month = nov,

language = "English",

isbn = "9780473178208",

booktitle = "2010 ANZMAC Conference Proceedings",

note = "Australian and New Zealand Marketing Academy Conference, ANZMAC 2010 : Doing more with less ; Conference date: 29-11-2010 Through 01-12-2010",

}

TY - GEN

T1 - How is customer relationship investment transformed into relationship commitment: The case of China

AU - Shi, Yizheng

AU - Shi, Guicheng

AU - Chan, Kit Kwong Allan

AU - Fam, Kim-Shyan

PY - 2010/11

Y1 - 2010/11

M3 - Conference proceeding

SN - 9780473178208

BT - 2010 ANZMAC Conference Proceedings

T2 - Australian and New Zealand Marketing Academy Conference, ANZMAC 2010

Y2 - 29 November 2010 through 1 December 2010

ER -