How is customer relationship investment transformed into relationship commitment: The case of China

Yizheng Shi, Guicheng Shi, Kit Kwong Allan Chan, Kim-Shyan Fam

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference
Publication statusPublished - Nov 2010
EventANZMAC 2010 : The 2010 Australian and New Zealand Marketing Academy Conference - Doing more with less - Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010

Conference

ConferenceANZMAC 2010 : The 2010 Australian and New Zealand Marketing Academy Conference - Doing more with less
Period29/11/101/12/10

Cite this