@inproceedings{dfe6bb2b3267438bb6843d5b407edd36,
title = "How is customer relationship investment transformed into relationship commitment: The case of China",
author = "Yizheng Shi and Guicheng Shi and Chan, {Kit Kwong Allan} and Kim-Shyan Fam",
year = "2010",
month = nov,
language = "English",
isbn = "9780473178208",
booktitle = "ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference",
note = "Australian and New Zealand Marketing Academy Conference, ANZMAC 2010 : Doing more with less ; Conference date: 29-11-2010 Through 01-12-2010",
}