Fingerprint
Dive into the research topics of 'How International Firms Conduct Societal Marketing in Emerging Markets: An Empirical Test in China'. Together they form a unique fingerprint.- Sort by:
- Weight
- Alphabetically
How International Firms Conduct Societal Marketing in Emerging Markets: An Empirical Test in China
Fue Zeng, Ji Li*, Hong Zhu, Zhenyao Cai, Pengcheng Li
*Corresponding author for this work
Research output: Contribution to journal › Journal article › peer-review
16
Citations
(Scopus)