How International Firms Conduct Societal Marketing in Emerging Markets: An Empirical Test in China

Fue Zeng, Ji Li*, Hong Zhu, Zhenyao Cai, Pengcheng Li

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    16 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'How International Firms Conduct Societal Marketing in Emerging Markets: An Empirical Test in China'. Together they form a unique fingerprint.

    Keyphrases

    Social Sciences

    Economics, Econometrics and Finance