How Does Customer Participation Drive Performance Outcomes: The Salience of Value Co-creation and Cultures

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Jun 2008
Event	Marketing Scholar Forum VI - Beijing, China Duration: 18 Jun 2008 → 20 Jun 2008

Cite this

@conference{b369dfa9150946c19d28988ef208fc7b,

title = "How Does Customer Participation Drive Performance Outcomes: The Salience of Value Co-creation and Cultures",

author = "Chan, \{Wa Kimmy\} and Yim, \{Chi Kin Bennett\} and Lam, \{Simon K\}",

year = "2008",

month = jun,

language = "English",

note = "Marketing Scholar Forum VI ; Conference date: 18-06-2008 Through 20-06-2008",

}