How Do New Media Influence Youths’ Health Literacy? Exploring the Effects of Media Channel and Content on Safer Sex Literacy

Wan Ying Lin, Xinzhi ZHANG*, Bolin Cao

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

This study examines whether youths’ safer sex literacy and their intentions to share health-related information are affected by channel (websites vs. social networking sites) and content (fact-based vs. feeling-based content). A 2 × 2 factorial experiment with repeated measures was implemented in a large public university in Hong Kong. The results showed that website-based content facilitated respondents’ safer sex literacy and information sharing intentions more effectively than content based on social networking sites. The interaction effect suggests that feeling-based content yielded a stronger effect on information sharing intentions on the website than on the social networking site.

Original languageEnglish
Pages (from-to)354-365
Number of pages12
JournalInternational Journal of Sexual Health
Volume30
Issue number4
DOIs
Publication statusPublished - 2 Oct 2018

Scopus Subject Areas

  • Gender Studies
  • Social Psychology
  • Reproductive Medicine
  • Dermatology
  • Public Health, Environmental and Occupational Health

User-Defined Keywords

  • experiment
  • Health literacy
  • safer sex
  • social networking sites

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