Abstract
This study examines whether youths’ safer sex literacy and their intentions to share health-related information are affected by channel (websites vs. social networking sites) and content (fact-based vs. feeling-based content). A 2 × 2 factorial experiment with repeated measures was implemented in a large public university in Hong Kong. The results showed that website-based content facilitated respondents’ safer sex literacy and information sharing intentions more effectively than content based on social networking sites. The interaction effect suggests that feeling-based content yielded a stronger effect on information sharing intentions on the website than on the social networking site.
| Original language | English |
|---|---|
| Pages (from-to) | 354-365 |
| Number of pages | 12 |
| Journal | International Journal of Sexual Health |
| Volume | 30 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2 Oct 2018 |
Scopus Subject Areas
- Gender Studies
- Social Psychology
- Reproductive Medicine
- Dermatology
- Public Health, Environmental and Occupational Health
User-Defined Keywords
- experiment
- Health literacy
- safer sex
- social networking sites
