How Do Crazy Rich Asians Perceive Sustainable Luxury? Investigating the Determinants of Consumers’ Willingness to Pay a Premium Price

Xin-Jean Lim, Jun-Hwa Cleah*, Liem Viet Ngo, Kara K W CHAN, Hiram Ting

*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

17 Citations (Scopus)

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Keyphrases

Social Sciences

Economics, Econometrics and Finance

Psychology