How corporate social responsibility (SCR) initiatives combat counterfeit consumption: A social identity perspective

Ka Yan Ho, Felix T. Tang

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - Jun 2011
    EventAcademy of International Business (AIB) 2011 Annual Meeting - International Business for Sustainable World Development - Nagoya, Japan
    Duration: 24 Jun 201128 Jun 2011

    Conference

    ConferenceAcademy of International Business (AIB) 2011 Annual Meeting - International Business for Sustainable World Development
    Period24/06/1128/06/11

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