How corporate social responsibility (SCR) initiatives combat counterfeit consumption: A social identity perspective

Ka Yan Ho, Felix T. Tang

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Jun 2011
EventAcademy of International Business (AIB) 2011 Annual Meeting - International Business for Sustainable World Development - Nagoya, Japan
Duration: 24 Jun 201128 Jun 2011

Conference

ConferenceAcademy of International Business (AIB) 2011 Annual Meeting - International Business for Sustainable World Development
Period24/06/1128/06/11

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