How Comment Moderation and User Comments Influence Perceived News Bias: An Experiment Study

Tianlun Zhou*

*Corresponding author for this work

Research output: Contribution to conferenceConference paperpeer-review

Abstract

This study explored the joint impact of comment moderation and user comments on perceived media bias and hostile media perception. Conducted via a 2 (preexisting attitude) × 2 (moderation cue) × 3 (comment section) population-based online survey experiment in the US (N = 315), results revealed bias perception favoring gun control. Exposure to incongruent comments heightened hostile media bias, with moderation mitigating bias for anti-gun control participants in neutral sections.
Original languageEnglish
Publication statusPublished - Aug 2024
EventAssociation for Education in Journalism and Mass Communication (AEJMC) 2024 107th Annual Conference: Representation and Voice — The Future of Democracy - Philadelphia Marriott Downtown, Philadelphia, United States
Duration: 8 Aug 202411 Aug 2024
https://community.aejmc.org/conference/home (Link to conference website)
https://community.aejmc.org/conference/schedule/program (Link to conference programme)
https://community.aejmc.org/conference/paper-competition/paperabstracts (Link to conference paper abstract)

Conference

ConferenceAssociation for Education in Journalism and Mass Communication (AEJMC) 2024 107th Annual Conference
Country/TerritoryUnited States
CityPhiladelphia
Period8/08/2411/08/24
Internet address

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