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How Chinese adolescent girls perceive gender roles: A psychographic study
Kara Chan
*
,
Yu Leung Ng
*
Corresponding author for this work
Department of Communication Studies
Research output
:
Contribution to journal
›
Journal article
›
peer-review
7
Citations (Scopus)
70
Downloads (Pure)
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Dive into the research topics of 'How Chinese adolescent girls perceive gender roles: A psychographic study'. Together they form a unique fingerprint.
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Keyphrases
Adolescent Girls
100%
Chinese Adolescents
100%
Gender Roles
100%
Psychographics
100%
Mainland China
50%
Hong Kong
50%
Female Image
50%
Discriminant Analysis
25%
Factor Analysis
25%
Design Methodology
25%
Mainland Chinese
25%
Chinese Cities
25%
Liking
25%
Cluster Analysis
25%
Convenience Sampling
25%
Marketing Communication Strategy
25%
Role Perception
25%
Gender Ideals
25%
Female Secondary School Students
25%
International Brands
25%
Greater China
25%
Protector
25%
Analysis Cluster
25%
Chinese Brands
25%
Psychographic Segmentation
25%
National Brands
25%
Kong Girls
25%
Gender Perception
25%
Pursuer
25%
Non-probabilistic
25%
Conformist
25%
Probabilistic Sample
25%
Social Sciences
Chinese
100%
Youth
100%
Gender Role
100%
Psychographics
100%
Mainland China
50%
Hong Kong
50%
China
25%
Factor Analysis
25%
Secondary School Student
25%
Discriminant Analysis
25%
Liking
25%
Communication Strategy
25%
Cluster Analysis
25%
Marketing Communication
25%