Original language | English |
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Place of Publication | Hong Kong |
Media of output | Online |
Publication status | Published - Dec 2003 |
Scopus Subject Areas
- Business, Management and Accounting(all)
User-Defined Keywords
- Child consumers
- Advertising
- Brand recognition
Kara Chan (Producer), James U. McNeal (Producer)
Research output: Non-textual form › Digital, visual or audio products
Original language | English |
---|---|
Place of Publication | Hong Kong |
Media of output | Online |
Publication status | Published - Dec 2003 |