| Original language | English |
|---|---|
| Place of Publication | Hong Kong |
| Media of output | Online |
| Publication status | Published - Dec 2003 |
Scopus Subject Areas
- Business, Management and Accounting(all)
User-Defined Keywords
- Child consumers
- Advertising
- Brand recognition
How Children in Rural China Become Consumers
Kara Chan (Producer), James U. McNeal (Producer)
Research output: Non-textual form › Digital, visual or audio products