How Children in Rural China Become Consumers

Kara Chan (Producer), James U. McNeal (Producer)

Research output: Non-textual formDigital, visual or audio products

Original languageEnglish
Place of PublicationHong Kong
Media of outputOnline
Publication statusPublished - Dec 2003

Scopus Subject Areas

  • Business, Management and Accounting(all)

User-Defined Keywords

  • Child consumers
  • Advertising
  • Brand recognition

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