How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification

Terri H. Chan*

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

7 Citations (Scopus)

Fingerprint

Dive into the research topics of 'How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology