How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification

Terri H. Chan*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science