This research studies the social environment of Hong Kong as a host culture, based on measures of perceived host environment in the eyes of immigrants and ethnic minorities who are non native member of Hong Kong. From the communicative perspective, the study focuses on two environmental factors as manifested in various common communication activities in day-to-day social interaction. The factors are (a) host receptivity (including e.g., discrimination, acceptance, interest, expressed or implicit approach-avoidance attitudes, etc.); and (b) host conformity pressure (including e.g., social expectations to adopt host behaviors, life style, etc). A stratified convenient sample of 195 was collected to include non dominant cultural groups of ethnic Indians, Pakistanis, Sikhs, and Indonesians, etc. Perceived host environmental factors are examined along with reported satisfaction with life in Hong Kong to better understand the role of host socio-environmental factors in cross-cultural adaptation. The findings are discussed in terms of theoretical contribution and implications to related social policies.
|Publication status||Published - 28 May 2012|
|Event||ICA 2012 - 62nd Annual International Communication Association Conference: Communication and Community - Phoenix, United States|
Duration: 24 May 2012 → 28 May 2012
|Conference||ICA 2012 - 62nd Annual International Communication Association Conference|
|Period||24/05/12 → 28/05/12|