The phenomenon that many Hong Kong people cross the border to shop and consume in Shenzhen has recently drawn great public attention in Hong Kong. In an attempt to understand the nature of this phenomenon and to shed further light on cross-border consumption and shopping in general, this paper investigates the patterns and motivations of Hong Kong people's consumption and shopping in Shenzhen. A negative binomial model is developed to evaluate the effects of motivational factors and socio-economic characteristics on the frequency of cross-border trips. Results of the study indicate that Hong Kongers' cross-border consumption and shopping activities in Shenzhen were both functional and recreational.
|Number of pages||11|
|Journal||Journal of Retailing and Consumer Services|
|Publication status||Published - May 2004|
Scopus Subject Areas
- Cross-border consumption
- Cross-border shopping
- Hong Kong