Hong Kongers' cross-border consumption and shopping in Shenzhen: Patterns and motivations

Donggen WANG*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

49 Citations (Scopus)

Abstract

The phenomenon that many Hong Kong people cross the border to shop and consume in Shenzhen has recently drawn great public attention in Hong Kong. In an attempt to understand the nature of this phenomenon and to shed further light on cross-border consumption and shopping in general, this paper investigates the patterns and motivations of Hong Kong people's consumption and shopping in Shenzhen. A negative binomial model is developed to evaluate the effects of motivational factors and socio-economic characteristics on the frequency of cross-border trips. Results of the study indicate that Hong Kongers' cross-border consumption and shopping activities in Shenzhen were both functional and recreational.

Original languageEnglish
Pages (from-to)149-159
Number of pages11
JournalJournal of Retailing and Consumer Services
Volume11
Issue number3
DOIs
Publication statusPublished - May 2004

Scopus Subject Areas

  • Marketing

User-Defined Keywords

  • Cross-border consumption
  • Cross-border shopping
  • Hong Kong
  • Shenzhen

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