Hong Kong consumers’ attitudes toward acupuncture: a quantitative study

Kara Chan; Lennon Tsang; Timothy Fung

Hong Kong consumers’ attitudes toward acupuncture: a quantitative study

Kara Chan^*
, Lennon Tsang
, Timothy Fung

^*Corresponding author for this work

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Abstract

A sampling survey was conducted to examine consumers’ attitudes toward acupuncture in Hong Kong. Altogether 879 individuals aged 20 or above participated in a survey using quota sampling. Results found that the respondents perceived that acupuncture as a medical treatment has the advantages of not involving taking medicine, fewer side effects and good for preventive cure. Acupuncture was perceived as less scientific as well as less vigorous than biomedicine. Respondents with no prior experience with traditional Chinese medicine or acupuncture tend to be more skeptical toward acupuncture than those who had prior experience with either TCM or acupuncture.

Original language	English
Publication status	Published - Jun 2014
Event	EAA’s 13th International Conferences on Research in Advertising, ICORIA 2014 - Amsterdam, Netherlands Duration: 26 Jun 2014 → 28 Jun 2014 https://www.europeanadvertisingacademy.org/docs/2014/ICORIA-2014-programme-final.pdf (Link to conference programme)

Conference

Conference	EAA’s 13th International Conferences on Research in Advertising, ICORIA 2014
Country/Territory	Netherlands
City	Amsterdam
Period	26/06/14 → 28/06/14
Internet address	https://www.europeanadvertisingacademy.org/docs/2014/ICORIA-2014-programme-final.pdf (Link to conference programme)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Cite this

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title = "Hong Kong consumers{\textquoteright} attitudes toward acupuncture: a quantitative study",

abstract = "A sampling survey was conducted to examine consumers{\textquoteright} attitudes toward acupuncture in Hong Kong. Altogether 879 individuals aged 20 or above participated in a survey using quota sampling. Results found that the respondents perceived that acupuncture as a medical treatment has the advantages of not involving taking medicine, fewer side effects and good for preventive cure. Acupuncture was perceived as less scientific as well as less vigorous than biomedicine. Respondents with no prior experience with traditional Chinese medicine or acupuncture tend to be more skeptical toward acupuncture than those who had prior experience with either TCM or acupuncture.",

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language = "English",

note = "EAA{\textquoteright}s 13th International Conferences on Research in Advertising, ICORIA 2014 ; Conference date: 26-06-2014 Through 28-06-2014",

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AU - Chan, Kara

AU - Tsang, Lennon

AU - Fung, Timothy

PY - 2014/6

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N2 - A sampling survey was conducted to examine consumers’ attitudes toward acupuncture in Hong Kong. Altogether 879 individuals aged 20 or above participated in a survey using quota sampling. Results found that the respondents perceived that acupuncture as a medical treatment has the advantages of not involving taking medicine, fewer side effects and good for preventive cure. Acupuncture was perceived as less scientific as well as less vigorous than biomedicine. Respondents with no prior experience with traditional Chinese medicine or acupuncture tend to be more skeptical toward acupuncture than those who had prior experience with either TCM or acupuncture.

AB - A sampling survey was conducted to examine consumers’ attitudes toward acupuncture in Hong Kong. Altogether 879 individuals aged 20 or above participated in a survey using quota sampling. Results found that the respondents perceived that acupuncture as a medical treatment has the advantages of not involving taking medicine, fewer side effects and good for preventive cure. Acupuncture was perceived as less scientific as well as less vigorous than biomedicine. Respondents with no prior experience with traditional Chinese medicine or acupuncture tend to be more skeptical toward acupuncture than those who had prior experience with either TCM or acupuncture.

M3 - Conference paper

Y2 - 26 June 2014 through 28 June 2014

ER -

Hong Kong consumers’ attitudes toward acupuncture: a quantitative study

Abstract

Conference

UN SDGs

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Cite this