Heroism as Narrative Strategy: Children’s Animation and Modernity in Chinese TV

Wenna Zeng*, Kara Chan

*Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

3 Citations (Scopus)
88 Downloads (Pure)


Entertaining animated television programs often carry significant educational and national discourses that are rarely given much scholarly attention. This article examines the Chinese children’s animation program Boonie Bears and explores its narrative strategies in portraying heroism. By employing content analyses, in-depth interviews, and focus groups, the article discusses how producers construct animation heroes according to the ideological framework of the Communist Party, economic preferences embedded in the Chinese market, and broader cultural expectations held by society. Finally, this article offers a preliminary exploration of the collaboration between political power and market forces in children’s animation, thus revealing the changing needs and interests of the government, producers, and audiences in the process of modernization, and the social significance of animation in Chinese modernity.

Original languageEnglish
Pages (from-to)743-759
Number of pages17
JournalTelevision and New Media
Issue number7
Early online date25 Jun 2020
Publication statusPublished - 1 Nov 2021

Scopus Subject Areas

  • Cultural Studies
  • Visual Arts and Performing Arts

User-Defined Keywords

  • children animation
  • entertaining narrative
  • heroism
  • modernity
  • production studies


Dive into the research topics of 'Heroism as Narrative Strategy: Children’s Animation and Modernity in Chinese TV'. Together they form a unique fingerprint.

Cite this