Harnessing collective intelligence of Web 2.0: Group adoption and use of Internet-based collaboration technologies

Xiao Liang Shen*, Matthew K.O. Lee, Christy M K CHEUNG

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)


Along with the advent of Web 2.0, mass collaboration is of paramount importance in knowledge exploration and diffusion. However, the extent to which Internet-based collaboration technologies can be used to develop new knowledge and to leverage the wisdom of crowds heavily depends on the collective willingness to adopt such tools together. In this study, the adoption and use of instant messaging has been conceptualized as a group-referent intentional social action. The concept of we-intention, which refers to one's perception of the group acting as a unit, is the focus of our interest. The cognitive, affective and social dimensions that contribute to we-intention to adopt and use instant messaging were investigated. A survey was conducted and the findings provided empirical evidence supporting the idea that cognitive, affective and social factors jointly lead to the development of we-intention. This study is expected to provide some useful insights to both researchers and practitioners.

Original languageEnglish
Pages (from-to)301-311
Number of pages11
JournalKnowledge Management Research and Practice
Issue number4
Publication statusPublished - Dec 2012

Scopus Subject Areas

  • Management Information Systems
  • Business and International Management
  • Library and Information Sciences
  • Management of Technology and Innovation

User-Defined Keywords

  • Collaborative technologies
  • Collective intelligence
  • Social influence
  • Uses and gratifications
  • We-intention
  • Web 2.0


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