Habit formation in twitter

Ivy L.B. Liu, Christy M K Cheung, Matthew K.O. Lee

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    6 Citations (Scopus)


    The concept of habit has been receiving a lot of attention among Information Systems (IS) researchers. In recent years, we have witnessed a considerable progress in the conceptualization and operationalization of IS habit. However, little theoretical and empirical attention has been given to the formation of IS habit. To fill this gap, this paper builds and tests a theoretical model investigating the factors affecting the formation of habit in the context of Twitter. An online survey was conducted and data from 167 respondents were analyzed using PLS. The results showed that satisfaction, frequency of past behaviour, and convenience were important in determining habitual use of Twitter. In addition, social presence had significant impact on user satisfaction with Twitter. This paper concludes with a discussion of theoretical and practical implications.

    Original languageEnglish
    Title of host publicationBLED 2011 Proceedings
    PublisherAssociation for Information Systems
    Number of pages13
    Publication statusPublished - Jun 2011
    Event24th Bled eConference - eFuture: Creating Solutions for the Individual, Organisations and Society - Bled, Slovenia
    Duration: 12 Jun 201115 Jun 2011


    Conference24th Bled eConference - eFuture: Creating Solutions for the Individual, Organisations and Society
    Abbreviated titleBLED 2011
    Internet address

    Scopus Subject Areas

    • Computer Networks and Communications
    • Computer Science Applications
    • Management of Technology and Innovation

    User-Defined Keywords

    • Convenience
    • Habit
    • Information systems continuance
    • Social media
    • Social presence
    • Twitter
    • User satisfaction


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