TY - JOUR
T1 - Gratifications, Collective Self-Esteem, Online Emotional Openness, and Traitlike Communication Apprehension as Predictors of Facebook Uses
AU - Zhang, Yin
AU - Tang, Leo Shing Tung
AU - Leung, Louis
N1 - Publisher copyright:
© Mary Ann Liebert, Inc
PY - 2011/12
Y1 - 2011/12
N2 - This study explores whether and how gratifications and psychological traits impact people's Facebook use. First, a factor analysis of an online survey (N = 437) outlined a unique set of gratifications obtained from the use of Facebook. Six aspects of gratifications (i.e., social surveillance, entertainment, recognition, emotional support, network extension, and maintenance) were identified. Results from regression analyses showed that psychological traits (i.e., collective self-esteem, online emotional openness, and traitlike communication apprehension) were strong predictors of most Facebook gratifications. Additionally, gratifications and, to a lesser extent, psychological traits significantly predicted Facebook usage, both in perceived importance and different indicators in the level of Facebook use.
AB - This study explores whether and how gratifications and psychological traits impact people's Facebook use. First, a factor analysis of an online survey (N = 437) outlined a unique set of gratifications obtained from the use of Facebook. Six aspects of gratifications (i.e., social surveillance, entertainment, recognition, emotional support, network extension, and maintenance) were identified. Results from regression analyses showed that psychological traits (i.e., collective self-esteem, online emotional openness, and traitlike communication apprehension) were strong predictors of most Facebook gratifications. Additionally, gratifications and, to a lesser extent, psychological traits significantly predicted Facebook usage, both in perceived importance and different indicators in the level of Facebook use.
UR - http://www.scopus.com/inward/record.url?scp=84555189835&partnerID=8YFLogxK
U2 - 10.1089/cyber.2010.0042
DO - 10.1089/cyber.2010.0042
M3 - Journal article
C2 - 21651417
AN - SCOPUS:84555189835
SN - 2152-2715
VL - 14
SP - 733
EP - 739
JO - Cyberpsychology, Behavior, and Social Networking
JF - Cyberpsychology, Behavior, and Social Networking
IS - 12
ER -