Grassroots sports: Achieving corporate social responsibility through sponsorship

Marc Mazodier; Carolin Plewa; Karen Palmer; Pascale G. Quester

doi:10.4324/9781315742021

Grassroots sports: Achieving corporate social responsibility through sponsorship

Marc Mazodier^*, Carolin Plewa, Karen Palmer, Pascale G. Quester

^*Corresponding author for this work

Department of Marketing

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Routledge Handbook of Sports Marketing
Editors	Simon Chadwick, Nicolas Chanavat, Michel Desbordes
Publisher	Routledge
Pages	317-326
Number of pages	10
Edition	1st
ISBN (Electronic)	9781315742021
ISBN (Print)	9781138823518, 9780815394860
DOIs	https://doi.org/10.4324/9781315742021
Publication status	Published - 15 Dec 2015

Publication series

Name	Routledge International Handbooks
Publisher	Routledge

Scopus Subject Areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.4324/9781315742021

Cite this

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title = "Grassroots sports: Achieving corporate social responsibility through sponsorship",

author = "Marc Mazodier and Carolin Plewa and Karen Palmer and Quester, {Pascale G.}",

year = "2015",

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language = "English",

isbn = "9781138823518",

series = "Routledge International Handbooks",

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editor = "Simon Chadwick and Nicolas Chanavat and Michel Desbordes",

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Grassroots sports : Achieving corporate social responsibility through sponsorship. / Mazodier, Marc; Plewa, Carolin; Palmer, Karen; Quester, Pascale G.

Routledge Handbook of Sports Marketing. ed. / Simon Chadwick; Nicolas Chanavat; Michel Desbordes. 1st. ed. Routledge, 2015. p. 317-326 (Routledge International Handbooks).

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Grassroots sports

T2 - Achieving corporate social responsibility through sponsorship

AU - Mazodier, Marc

AU - Plewa, Carolin

AU - Palmer, Karen

AU - Quester, Pascale G.

PY - 2015/12/15

Y1 - 2015/12/15

UR - https://www.routledge.com/Routledge-Handbook-of-Sports-Marketing/Chadwick-Chanavat-Desbordes/p/book/9780815394860

UR - http://www.scopus.com/inward/record.url?scp=84959907707&partnerID=8YFLogxK

U2 - 10.4324/9781315742021

DO - 10.4324/9781315742021

M3 - Chapter

AN - SCOPUS:84959907707

SN - 9781138823518

SN - 9780815394860

T3 - Routledge International Handbooks

SP - 317

EP - 326

BT - Routledge Handbook of Sports Marketing

A2 - Chadwick, Simon

A2 - Chanavat, Nicolas

A2 - Desbordes, Michel

PB - Routledge

ER -

Grassroots sports: Achieving corporate social responsibility through sponsorship

Publication series

Scopus Subject Areas

UN SDGs

Access to Document

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