Grassroots sports: Achieving corporate social responsibility through sponsorship

Marc MAZODIER; Carolin Plewa; Karen Palmer; Pascale G. Quester

doi:10.4324/9781315742021

Grassroots sports: Achieving corporate social responsibility through sponsorship

Marc MAZODIER^*, Carolin Plewa, Karen Palmer, Pascale G. Quester

^*Corresponding author for this work

Department of Marketing

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Routledge Handbook of Sports Marketing
Publisher	Taylor and Francis Inc.
Pages	317-326
Number of pages	10
ISBN (Electronic)	9781317584919
ISBN (Print)	9781138823518
DOIs	https://doi.org/10.4324/9781315742021
Publication status	Published - 22 Dec 2015

Scopus Subject Areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

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10.4324/9781315742021

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title = "Grassroots sports: Achieving corporate social responsibility through sponsorship",

author = "Marc MAZODIER and Carolin Plewa and Karen Palmer and Quester, {Pascale G.}",

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AU - MAZODIER, Marc

AU - Plewa, Carolin

AU - Palmer, Karen

AU - Quester, Pascale G.

PY - 2015/12/22

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BT - Routledge Handbook of Sports Marketing

PB - Taylor and Francis Inc.

ER -

Grassroots sports: Achieving corporate social responsibility through sponsorship

Scopus Subject Areas

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