Grassroots sports: Achieving corporate social responsibility through sponsorship

Marc MAZODIER*, Carolin Plewa, Karen Palmer, Pascale G. Quester

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapterpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationRoutledge Handbook of Sports Marketing
PublisherTaylor and Francis Inc.
Pages317-326
Number of pages10
ISBN (Electronic)9781317584919
ISBN (Print)9781138823518
DOIs
Publication statusPublished - 22 Dec 2015

Scopus Subject Areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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