Grassroots sports: Achieving corporate social responsibility through sponsorship

Marc Mazodier*, Carolin Plewa, Karen Palmer, Pascale G. Quester

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingChapterpeer-review

    2 Citations (Scopus)
    Original languageEnglish
    Title of host publicationRoutledge Handbook of Sports Marketing
    EditorsSimon Chadwick, Nicolas Chanavat, Michel Desbordes
    PublisherRoutledge
    Pages317-326
    Number of pages10
    Edition1st
    ISBN (Electronic)9781315742021
    ISBN (Print)9781138823518, 9780815394860
    DOIs
    Publication statusPublished - 15 Dec 2015

    Publication series

    NameRoutledge International Handbooks
    PublisherRoutledge

    Scopus Subject Areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

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