@inbook{f37e0e53df5649bf950722460e56500b,
title = "Glocalization: Public Relations in China in the Era of Change",
author = "Hung, \{Chun-ju Flora\} and Chen, \{Yi-Ru Regina\}",
note = "Publisher copyright: {\textcopyright} 2004 by Cengage Learning (a division of Cengage Learning Asia Pte Ltd)",
year = "2004",
month = jan,
day = "1",
language = "English",
isbn = "9812437851",
pages = "29--62",
editor = "Krishnamurthy Sriramesh",
booktitle = "Public Relations in Asia",
publisher = "Thomson Learning",
}