Glocalization: Public Relations in China in the Era of Change

Chun-ju Flora Hung, Yi-Ru Regina Chen

Research output: Chapter in book/report/conference proceedingChapter

Original languageEnglish
Title of host publicationPublic Relations in Asia
Subtitle of host publicationAn Anthology
EditorsKrishnamurthy Sriramesh
Place of PublicationSingapore
PublisherThomson Learning
Chapter2
Pages29-62
Number of pages34
ISBN (Electronic)9789814253567
ISBN (Print)9812437851, 9789812437853
Publication statusPublished - 1 Jan 2004

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