Original language | English |
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Title of host publication | Public Relations in Asia |
Subtitle of host publication | An Anthology |
Editors | Krishnamurthy Sriramesh |
Place of Publication | Singapore |
Publisher | Thomson Learning |
Chapter | 2 |
Pages | 29-62 |
Number of pages | 34 |
ISBN (Electronic) | 9789814253567 |
ISBN (Print) | 9812437851, 9789812437853 |
Publication status | Published - 1 Jan 2004 |
Glocalization: Public Relations in China in the Era of Change
Chun-ju Flora Hung, Yi-Ru Regina Chen
Research output: Chapter in book/report/conference proceeding › Chapter