Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising

Keyphrases

• Interpretation Strategies 100%
• Self-reference 100%
• Glocal 100%
• Reader Perceptions 100%
• New Woman 100%
• Female Readers 100%
• Transition Economies 50%
• Study Support 50%
• Glocalization 50%
• Dichotomization 50%
• National Culture 50%
• Globalization Processes 50%
• International Advertising 50%
• Global Image 50%
• Commercial Culture 50%
• Magazine Advertising 50%
• Modern Woman 50%
• Women's Imaging 50%
• Reading Approaches 50%
• Global Standardization 50%
• Reader Response 50%

Social Sciences

• Chinese 100%
• Transitional Society 50%
• Content Analysis 50%
• Glocalization 50%
• National Cultures 50%
• Reader-Response 50%