Globalization, development and the mass media


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This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread ‘modernity’ by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.

Original languageEnglish
PublisherSAGE Publications Inc.
Number of pages258
ISBN (Electronic)9781446218792
ISBN (Print)9780761961628
Publication statusPublished - 1 Jan 2007

Scopus Subject Areas

  • Social Sciences(all)


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