Global Resilience Strategies of Luxury Brands in Emerging Economies

Kineta Hung; David K Tse

Global Resilience Strategies of Luxury Brands in Emerging Economies

Kineta Hung
, David K Tse

Department of Communication Studies

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 1 Jul 2026
Event	Academy of International Business 2026 Annual Meeting, AIB 2026: Generational Shifts and International Business: Navigating Demographic Change in a Diverging World - Manchester Metropolitan University and University of Manchester, Manchester, United Kingdom Duration: 29 Jun 2026 → 3 Jul 2026 https://www.aib.world/events/2026-annual-meeting/ (Link to conference website) https://www.aib.world/events/2026-annual-meeting/program/conference-overview/ (Link to conference programme)

Conference

Conference	Academy of International Business 2026 Annual Meeting, AIB 2026
Country/Territory	United Kingdom
City	Manchester
Period	29/06/26 → 3/07/26
Internet address	https://www.aib.world/events/2026-annual-meeting/ (Link to conference website) https://www.aib.world/events/2026-annual-meeting/program/conference-overview/ (Link to conference programme)

Cite this

@conference{14c5b9ad2c2c4cf396af48b1c7076134,

title = "Global Resilience Strategies of Luxury Brands in Emerging Economies",

author = "Kineta Hung and Tse, \{David K\}",

year = "2026",

month = jul,

day = "1",

language = "English",

note = "Academy of International Business 2026 Annual Meeting, AIB 2026 : Generational Shifts and International Business: Navigating Demographic Change in a Diverging World ; Conference date: 29-06-2026 Through 03-07-2026",

url = "https://www.aib.world/events/2026-annual-meeting/, https://www.aib.world/events/2026-annual-meeting/program/conference-overview/",

}