Generational differences in health information behaviors during the COVID-19 crisis: A Hong Kong study

The literature has explored age differences in health information seeking during the COVID-19 pandemic. However, there is a noticeable gap in research regarding generational variations in the underlying factors of health information scanning and sharing, as well as generational differences in the interplay of health information seeking, scanning, and sharing. This study examined: (1) differences in risk- and channel-related motivators of online health information seeking, online health information scanning, and COVID-19 information sharing among three generational cohorts: Baby Boomers, Generation X, and Millennials; and (2) generational differences in the relationship between information seeking, scanning, and sharing. The focus on generational differences took into consideration both biological and social differences in age cohorts when comparing their information behaviors. The data came from an online survey of 1,004 Hong Kong residents. Results showed generational similarities in individuals’ more frequent information scanning than seeking and the positive relationship between information seeking and sharing. Generational differences emerged in several aspects, including the frequency of information seeking and scanning; the relationship between health status and information seeking; associations of income, health status, channel characteristics, and channel utility with information scanning; and associations of information seeking and scanning with information sharing. These findings offer insights into how risk- and channel-related factors may differ among generations or transcend generational differences in shaping individuals’ information behaviors in the historical and cultural context of COVID-19 in Hong Kong. Results of our study inform communication strategies for different generational groups in future public health crises.