Abstract
Hong Kong is a significant market with a strong economy, unique geography, and ongoing trade activities in the Asia Pacific region. This city keeps changing after the sovereignty returned to China 1997. Facing this historical change, how do Generation Z adopt these changes? This chapter draws a comprehensive picture of the context for Generation Z in Hong Kong, including political issues, their communication with families and peers, their opinions on consumption, and their preferences in relation to jobs. Instead of saying that ‘they are too young’, we try to understand more about this generation and its specific characteristic.
| Original language | English |
|---|---|
| Title of host publication | The New Generation Z in Asia |
| Subtitle of host publication | Dynamics, Differences, Digitalisation |
| Editors | Elodie Gentina, Emma Parry |
| Place of Publication | Leeds |
| Publisher | Emerald Publishing |
| Pages | 39-53 |
| Number of pages | 15 |
| Edition | 1st |
| ISBN (Electronic) | 9781800432208 |
| ISBN (Print) | 9781800432215 |
| DOIs | |
| Publication status | Published - 23 Oct 2020 |
Publication series
| Name | The Changing Context of Managing People |
|---|---|
| Publisher | Emerald Publishing Limited |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
User-Defined Keywords
- Generation Z
- Hong Kong
- Identity
- Politics
- Work
- Consumption
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