Generation Z in Hong Kong: Simple While Multi-tasking

Research output: Chapter in book/report/conference proceedingChapterpeer-review

2 Citations (Scopus)


Hong Kong is a significant market with a strong economy, unique geography, and ongoing trade activities in the Asia Pacific region. This city keeps changing after the sovereignty returned to China 1997. Facing this historical change, how do Generation Z adopt these changes? This chapter draws a comprehensive picture of the context for Generation Z in Hong Kong, including political issues, their communication with families and peers, their opinions on consumption, and their preferences in relation to jobs. Instead of saying that ‘they are too young’, we try to understand more about this generation and its specific characteristic.

Original languageEnglish
Title of host publicationThe New Generation Z in Asia
Subtitle of host publicationDynamics, Differences, Digitalisation
EditorsElodie Gentina, Emma Parry
Place of PublicationLeeds
PublisherEmerald Publishing
Number of pages15
ISBN (Electronic)9781800432208
ISBN (Print)9781800432215
Publication statusPublished - 23 Oct 2020

Publication series

NameThe Changing Context of Managing People
PublisherEmerald Publishing Limited

Scopus Subject Areas

  • Social Sciences(all)

User-Defined Keywords

  • Generation Z
  • Hong Kong
  • Identity
  • Politics
  • Work
  • Consumption


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