@inbook{392215a1f3ce481699ce13b65b964053,
title = "Generation Z in Hong Kong: Simple While Multi-tasking",
abstract = "Hong Kong is a significant market with a strong economy, unique geography, and ongoing trade activities in the Asia Pacific region. This city keeps changing after the sovereignty returned to China 1997. Facing this historical change, how do Generation Z adopt these changes? This chapter draws a comprehensive picture of the context for Generation Z in Hong Kong, including political issues, their communication with families and peers, their opinions on consumption, and their preferences in relation to jobs. Instead of saying that {\textquoteleft}they are too young{\textquoteright}, we try to understand more about this generation and its specific characteristic.",
keywords = "Generation Z, Hong Kong, Identity, Politics, Work, Consumption",
author = "Melannie Zhan",
note = "Publisher Copyright: {\textcopyright} 2020 by Emerald Publishing Limited.",
year = "2020",
month = oct,
day = "23",
doi = "10.1108/978-1-80043-220-820201006",
language = "English",
isbn = "9781800432215",
series = "The Changing Context of Managing People",
publisher = "Emerald Publishing",
pages = "39--53",
editor = "Elodie Gentina and Emma Parry",
booktitle = "The New Generation Z in Asia",
address = "United Kingdom",
edition = "1st",
}
