Gender portrayals and the gender of nations: An extended study in Asian cultures

Young Sook Moon, Kara Chan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Number of pages11
Publication statusPublished - Jun 2004
EventThe 3rd International Conference on Research in Advertising (ICORIA 2004) - Oslo, Norway
Duration: 6 Jun 20048 Jun 2004

Conference

ConferenceThe 3rd International Conference on Research in Advertising (ICORIA 2004)
Country/TerritoryNorway
CityOslo
Period6/06/048/06/04

User-Defined Keywords

  • Gender
  • Hong Kong
  • Korea
  • Television advertising
  • National culture

Cite this